Saturday, June 13, 2020


I originally posted about Blue Band over ten years ago (here) and am very excited to finally own my very first pair of boots sold by Montgomery Ward.

What's interesting about these boots is their origin and the fact that the label doesn't advertise the retailer. We all know that Powr House is a Montgomery Ward brand - Such is the same with boots bearing the "Blue Band" label. This is actually a level of quality within a boot or shoe.

Definitions from a 1946 Spring/Summer Montgomery Ward Catalog

They possess all the details -- vamp, buckles and stitching -- that lead me to believe they were produced by Chippewa. Typical "White Labeling?"

*White labeling is when a product or service removes their brand and logo from the end product and instead uses the branding requested by the purchaser.

Subtle Toe Tracks

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