Tuesday, October 11, 2011


9:00 pm, 11 October 2011

The Levi's Vintage Clothing website finally went live today.  Unfortunately, they opted for the artistic route and have mimicked another unpleasant website (but with nice products), The J. Peterman Company, by using illustrations rather than actual photos to represent their products.  For such a reputable company that has been around for over 140 years, this comes as a surprise, especially since their products aren't inexpensive.

I purchased my first pair of LVC jeans back in the mid-1990's  for around two bills at a store called The Dan (Iwakuni, Japan) and have owned many more of their products since then.  Regardless of the child-like illustrations, faithful followers are sure to continue to take the plunge.

I'll be honest, the drawings have definitely gained my attention...wish I could see what the products actually look like, though.  It'll be interesting to see how this website matures.

If you care to see these products in person and are in the San Francisco area, you may want to consider visiting the flagship store at Union Square on the ground floor.  I made the mistake of shopping upstairs before discovering the LVC area downstairs and ended up immediately returning the non-LVC items for a bunch of LVC amazingness.